Intense
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Paul Rand is a graphic design legend and the creator of logos such as those of IBM, UPS and  Westinghouse. The short film enlivens his work in 4 minutes filled with precious insights which sum up the philosophy of a unique creator. Perfection can be found in the right combination of order, variety, contrast, symmetry, balance and texture: “Don’t try to be original, just try to be good!”

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