ShortsUP mission is that of increasing the visibility of short films, and, on the long term, their value. The idea came out of a simple belief: even the most awarded short movies can only be seen by a narrow audience, usually in annual festivals. In the past five years, ShortsUP has reinvented the way in which people interact with short films.
ShortsUP brings the best short films from around the world in Romania through themed events in Bucharest and other big cities. Our film selection includes movies awarded in the biggest cinema competitions worldwide: Oscar, Berlin, BAFTA Clermont-Ferrand, Sundance, Tribeca, Venice but also Romanian competitions like NexT and Anim’est.
Each event follows a different concept and a new story. ShortsUP brought short movies inside several prestigious Romanian cultural institutions like National Opera, National Museum of Contemporary Art or the National Library but also in underground locations, under the blue sky or sea shore. Very often, ShortsUP events are interactive experiences where the audience is part of the script. Most of the times, the film collection begins or ends with a musical performance or a mix of arts connected to cinema: music, dance, theater, digital art, open debates with directors and producers. Fiction, experimental movies, mind-blowing documentaries, animations and most of all great cinematographic experiences: this is what ShortsUP events stand for.
The Long Night of Short Films
Once a year, we organize the biggest Romanian event dedicated to short movies: The Long Night of Short Films. It’s the time of the year when thousands of short film lovers trained for the cinema marathon are gathered to enjoy the most acclaimed short movies of the last years within an unique atmosphere. Each ShortsUP concept is a new story, as well as each poster.
Romanian director Cristian Mungiu about ShortsUP, 2009: “In Romania it’s really a big event to watch movies in a place packed with more than one thousand people. To know that they all got out of their homes for your movie, despite the general gloom around is… it’s really a miracle”. See VIDEO.
Since 2012, ShortsUP also became a content curator for online shorts. Every day, we look through thousands of short films around the internet and chose the best ones to be featured on our platform. The daily shorts dose comes as a recommendation tailored according to film genre, timing and, most important, the mood of our viewers. We believe that short movies have an important place in daily life because they continuously challenge our storytelling habits. And above all, stories give us a sense of perspective in a world where we rarely get the time to stop and look at the beautiful, surprising things around us. More on www.shortsup.ro/dailyshorts.
SHORT MOVIES IN PRIME TIME
In 2011, ShortsUP brought short films on the TV screen, through a partnership with Romanian national television TVR2. A weekly TV show was dedicated to short movies presented by several public figures like Romanian actors Andi Vasluianu and Ada Condeescu, journalist Cristian Tudor Popescu and film critic Mihai Chirilov.
Stay in touch with daily updates about ShortsUP on www.facebook.com/ShortsUpRomania.
ShortsUP si a project generated by ORICUM, the NGO dedicated to Romanian creative industries.